Bud Light's popularity is declining rapidly as consumers and corporate events are moving away from the Anheuser-Busch-owned brand. According to the owner of a mobile bartending company, there has been a "significant shift" away from Bud Light among her clients.
This is due to a controversial promotion that the brand did with trans influencer Dylan Mulvaney in April, causing the brand's market capitalization to plummet, losing billions of dollars. Modelo Especial has replaced Bud Light as America's top-selling beer. Consumers are actively seeking alternatives to Bud Light, including craft beers, specialty cocktails, and premium spirits. It is unlikely that Bud Light's popularity will recover any time soon.