Lady Gaga has posted a selfie promoting her makeup line, Haus Labs by Lady Gaga, while appearing almost makeup-free. The post was to advertise the brand's availability in the UK. The singer recently revealed that make-up is a "self-care" mechanism that has helped her with her mental health throughout her life.

Gaga also expressed admiration for British beauty culture and fashion, which has influenced her career the most. She has launched her HausLabs brand in the UK and enjoys being part of the process of creating makeup products.